Beauty,
reimagined.
Beauty has always been personal — but achieving it has never been simple.
We began with a question.
For generations, women have stood in front of mirrors surrounded by brushes, bottles, palettes, and powders, trying to recreate results that professionals make look effortless. It takes time, skill, steady hands, and countless products — and even then, the outcome can change from one day to the next.
AiNova was born from a bold question: what if professional makeup didn't depend on professional skills?
Created by beauty-tech innovator Yekaterina Emrikh, AiNova reimagines the daily beauty routine as an intelligent, personalized experience — designed to understand the individual face and apply makeup with precision.
“Your face, your chosen look, and technology that knows how to bring them together.”
Three convictions, held absolutely.
Technology reveals individuality
AiNova does not replace individuality — it reveals it. Every face remains unmistakably its own, simply enhanced with greater speed, consistency, and confidence.
Beauty made accessible
Created for busy women, beauty lovers, people with limited mobility or unsteady hands, and anyone who has ever felt excluded by the skill, time, or complexity traditional makeup demands.
A new category
AiNova is not simply another beauty device. It is the beginning of a new category — where artificial intelligence, precision engineering, and the art of makeup come together.
A new relationship.
No crowded countertop. No uneven contour. No guessing where blush belongs. No spending an hour trying to make both sides match.
The vision extends far beyond convenience — because looking polished should not be a talent reserved for professionals. It should be accessible. Personal. Effortless.
Your face. Your style. Your beauty — intelligently realized.
AiNova. The future of beauty, made personal.
